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☆ Cavaliers squeeze past Nets
▼ + stars: | 2023-10-26 | by ( Field Level Media | ) www.reuters.com time to read: +2 min

[1/50] Oct 25, 2023; Brooklyn, New York, USA; Cleveland Cavaliers guard Donovan Mitchell (45) warms up before a game against the Brooklyn Nets at Barclays Center. Two free throws by Mikal Bridges gave the Nets a 113-111 lead with 19 seconds left, and Cleveland used its final timeout. After Mitchell's clutch shot, Brooklyn used a timeout, but Johnson saw a well-contested four-foot tip shit fall well short of the hoop. Isaac Okoro added 18, while Garland contributed 15 as the Cavaliers shot 46.8 percent. Bridges added 20, and Johnson finished with 12 as the Nets shot 50 percent but misfired on 18 of 27 3-point tries.

Persons: Donovan Mitchell, Brad Penner, Mikal Bridges, Max Strus inbounded, Darius Garland, Garland, Mitchell, Brooklyn's Cameron Johnson, Johnson, Royce, Strus, Isaac Okoro, Cam Thomas, Bridges, Cleveland, Dennis Smith Jr, O'Neale, Thomas Organizations: Cleveland Cavaliers, Brooklyn Nets, Barclays Center, Nets, Cavaliers, Brooklyn, Thomson Locations: Brooklyn , New York, USA, Cleveland, Brooklyn, midcourt

☆ Genesis says NY AG lawsuit may force "no deal" bankruptcy liquidation
▼ + stars: | 2023-10-24 | by ( Dietrich Knauth | Companies Need To Integrate Climate Reporting Across Functions To Comply With California S New Law | Henry Engler | ) www.reuters.com time to read: +2 min

REUTERS/Dado Ruvic/Illustration/File Photo Acquire Licensing RightsNEW YORK, Oct 24 (Reuters) - Crypto lender Genesis Global said on Tuesday a New York civil fraud lawsuit could lead to a bankruptcy liquidation that does not resolve its claims against parent company Digital Currency Group (DCG). Rather than await the outcome of the lawsuit, Genesis intends to propose a "no deal" bankruptcy plan to distribute available crypto assets to customers and set up a process to preserve litigation claims against DCG and others, Genesis attorney Sean O'Neal said at a court hearing in New York. "It's not an easy decision, but it is an obvious decision," he told U.S. Bankruptcy Judge Sean Lane. Genesis believes creditors would be better off under a bankruptcy plan that includes a DCG settlement, but the company is running out of time to finalize a plan and send it to creditors for a vote, O'Neal said. Genesis Global filed for bankruptcy in January after the collapse of key counterparties including FTX caused it to freeze customer redemptions in November 2022.

Persons: Dado Ruvic, Letitia James, Genesis, DCG, Sean O'Neal, Sean Lane, O'Neal, litigate Genesis's, Mark Zuckerberg, Dietrich Knauth, Richard Chang Organizations: REUTERS, Genesis Global, Digital Currency Group, . New York, Gemini, U.S, New York, Meta, Thomson Locations: York, ., New York

[1/2] A ‘No’ sign sits in front of the Tent Embassy near the Old Australian Parliament House as voters arrive during The Voice referendum, in Canberra, Australia, October 14, 2023. An Australian referendum requires a majority vote in at least four of its six states, as well as nationally. Ultimately, no state supported the "Voice" and the national vote was 40% "Yes" to 60% "No", according to preliminary counting. After the votes were counted, Dutton said his party supported Indigenous reconciliation but he made no mention of an alternative measure. Albanese, asked on Saturday why the vote had failed, said no referendum had succeeded without bipartisan support.

Persons: Tracey Nearmy, Anthony Albanese, Kos Samaras, Matt Qvortrup, Peter Dutton, Dutton, Timothy Graham, Graham, Cate Blanchett, Russell Crowe, Chris Hemsworth, Jason Mamoa, Shaquille O'Neal, Samaras, Donald Trump, Paul Smith, Smith, Albanese, Qvortrup, Byron Kaye, Praveen Menon, Edmund Klamann Organizations: Tent Embassy, Old Australian, House, REUTERS, Rights, Labor, Redbridge Group, Australian National University, Liberal Party, Queensland University of Technology, Qantas, NBA, Labor Party, U.S, European Union, Liberal, Thomson Locations: Tent, Canberra, Australia

☆ Neighbors app floods police inboxes with alerts that have nothing to do with crimes
▼ + stars: | 2023-10-11 | by ( Lam Thuy Vo | ) www.businessinsider.com time to read: +17 min

People can use Neighbors to publish footage alongside their posts; when the posts are forwarded to police officers, officers can click through to view the accompanying media. "All posts and comments on Neighbors are publicly viewable on the Neighbors feed by users and public safety agencies alike. As with Poole, other LAPD officers The Markup identified as using Neighbors to keep tabs on crime did not respond to requests for interviews. To familiarize LAPD officers with the platform, the company organized in-person training sessions as well as video calls. In this dataset, at least 26 LAPD officers posted in Neighbors at least once and received responses from users.

Persons: —, Poole, Craig Newmark, Detective Poole, Albert Fox Cahn, isn't, It's, Cahn, Ring, Mai Nguyen, Nguyen, Sarah Brayne, Peter Polack, Jamie Siminoff, didn't, Siminoff, Shaquille O'Neal, Neighbors, Andrew Guthrie Ferguson, Andrea Han, Drake Madison Organizations: Service, Los Angeles Times, Los Angeles Police Department, Ring News, LAPD, NYCity, Craig Newmark Graduate School of Journalism, CUNY, NBC, University of Texas, Employees, Intercept, Ebay, Neighbors Public Safety Service, Neighbors, Ring's, Los Angeles, Guardian, American University Washington College of Law, Data, didn't, Network Locations: Jeffry, United States, Neighbors, Angeles, Austin, Los, Shadow, Tuna, North Hollywood, RVs, Panera

☆ 'Shark Tank' star Daymond John looks to boost Black entrepreneurs for a fourth year
▼ + stars: | 2023-10-10 | by ( Drew Richardson | ) www.cnbc.com time to read: +3 min

Leon Bennett | Filmmagic | Getty Images"Shark Tank" star Daymond John is looking to give Black business owners a boost for the fourth year running. The FUBU CEO's Black Entrepreneurs Day, billed as a celebration of Black business, will return Nov. 1. Black Entrepreneurs Day was launched later that year to "celebrate" Black business owners amid a focus on systemic racism and economic inequities. Many of the companies standing behind Black Entrepreneurs Day have launched initiatives to support the Black community. This year, Black Entrepreneurs Day will feature a star-studded guest list including Goldberg, O'Neal, Cedric the Entertainer, Anthony Anderson and Rick Ross, to discuss their journey as Black entertainers and entrepreneurs.

Persons: Daymond John, Radhika Jones, Leon Bennett, John, Whoopi Goldberg, Shaquille O'Neal, George Floyd, Rodney King, JPMorgan Chase, Chase, what's, Goldberg, O'Neal, Cedric, Anthony Anderson, Rick Ross Organizations: Wallis Annenberg Center, Performing Arts, Filmmagic, Apollo, Black, CNBC, JPMorgan, Business, General Insurance Locations: Beverly Hills , California, Manhattan

☆ Daymond John talks grants and this year's fourth annual Black Entrepreneurs Day
▼ + stars: | 2023-10-10 | by ( Julie Coleman | ) www.cnbc.com time to read: +1 min

CNBC's Jim Cramer spoke with "Shark Tank" star and FUBU CEO Daymond John to discuss the fourth annual Black Entrepreneurs Day, which is set to take place Nov. 1 at the Apollo Theater in New York City. The event is meant to celebrate Black business owners, and it partnered with the NAACP to provide eight business owners with entrepreneurship grants of $25,000. Black Entrepreneurs Day will also feature insights from top Black business leaders as well a lineup of celebrity guests including Whoopi Goldberg and Shaquille O'Neal. "We gave away $700,000 so far, we will hit about a million dollars this year," John said of the grants provided to business owners over the years. John first launched the event in 2020 in the wake of George Floyd's murder and amid increased attention to systematic racism.

Persons: CNBC's Jim Cramer, Daymond John, Whoopi Goldberg, Shaquille O'Neal, John, Shaq, George Floyd's Organizations: Black Entrepreneurs, Apollo, NAACP Locations: New York City

But FTX had asserted the opposite in an online post about a car race it sponsored in Miami Beach, Florida, six months before its November 2022 collapse. loadingAt Bankman-Fried's trial on Wednesday, prosecutors played for the jury FTX video advertisements in which a narrator said, "we're inviting everyone in," as well as spots featuring NFL quarterback Tom Brady and comedian Larry David. Bankman-Fried, 31, has pleaded not guilty to two counts of fraud and five counts of conspiracy over the collapse of FTX. Mark Cohen, Bankman-Fried's lawyer, said his client never intended to steal funds. "But on the other hand, many factors that nobody controlled could make crypto go up and down in value.

Persons: Sam Bankman, Mark Cohen, Jane Rosenberg, FTX, Shaquille O'Neal, Tom Brady, Larry David, Bankman, Prosecutors, cryptocurrency, Thane Rehn, Fried, Rehn, Cohen, O'Neal, Brady, David, Luc Cohen, Jody Godoy, Amy Stevens, Matthew Lewis Organizations: Federal Court, REUTERS, Twitter, Miami Heat, Thomson Locations: Bankman, FTX, New York City, U.S, Miami Beach , Florida, New York

☆ Check out pitch deck slides from a startup that raised $11 million to sell smart basketball hoops that use AI to up your game
▼ + stars: | 2023-10-02 | by ( Margaret Fleming | ) www.businessinsider.com time to read: +4 min

Childhood friends Paul Anton and Lyth Saeed continued to play basketball together while going to college in different states by using Snapchat. It looks like a TV screen behind the hoop and lets players remotely form teams and compete in challenges. "It's more than just the basketball hoop," Saeed, who serves as the company's COO, told Insider. Anton said Atar supported the technology right away and gave Huupe its first $1 million check. Check out 5 key slides from Huupe's most recent pitch deck, which has been updated since their $8 million seed round:

Persons: Paul Anton, Lyth Saeed, Anton, Saeed, Shaquille O'Neal, Dyson Daniels, Thaddeus Young, Huupe, Jake Paul's, Audie Atar, Conor McGregor, Jozy Altidore, Atar, Young, That's Organizations: Huupe, Marvan Ventures, TRI Investments, Studios, Paradigm Sports Management, US Men's National, Ventures Locations: Miami

☆ See the private jets a Bahamian aviation firm says Sam Bankman-Fried and FTX funded with a $28 million handshake deal, which are now at the center of a 3-way ownership battle
▼ + stars: | 2023-09-22 | by ( Pete Syme | Taylor Rains | ) www.businessinsider.com time to read: +5 min

FTX loaned $28 million to a private jet company to finance its purchase of two jets, a court filing says. One of them has been in government custody since February, while the FTX Debtors claimed ownership of the planes in August. AdvertisementAdvertisementThursday's court filing says IAC received the loan after a "handshake deal" between Aranha and Bankman-Fried. It wasn't until August 7 that the FTX Debtors claimed ownership of the planes, the filing says. This is not the first time FTX Debtors have tried to get back assets.

Persons: FTX, SBF's, Sam Bankman, Fried's FTX, Paul Aranha, Fried, Aranha, Shaquille O'Neal, Stephen Curry, Naomi Osaka Organizations: Service, Bahamian, Court, Bombardier Global, Embraer, Island Air, IAC, Trans Island Airways, FTX Ventures, Trans, Airways, TIA, Bombardier, Global, US Marshals Service, Bradley International Locations: Wall, Silicon, Delaware, Connecticut

☆ See the private jets a Bahamian aviation firm says Sam Bankman-Fried and FTX funded with a $28 million handshake deal, and are now at the center of a 3-way ownership battle
▼ + stars: | 2023-09-22 | by ( Pete Syme | Taylor Rains | ) www.businessinsider.com time to read: +5 min

☆ Insider Today: Apple's new iPhone is here
▼ + stars: | 2023-09-13 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +9 min

This post originally appeared in the Insider Today newsletter. But the show's real stars were the new versions of Apple's iPhone and Apple Watch. But if you were hoping a new iPhone will send Apple's stock soaring, think again. Prior to Tuesday's event, Apple's shares fell an average of 0.2% on days a new iPhone was announced, according to Barron's. The Insider Today team: Dan DeFrancesco, senior editor and anchor, in New York City.

Persons: Bond, Elon Musk's, Justin Sullivan, Octavia Spencer, Tim Cook, Max, Insider's Sarah Jackson, Jordan Hart, Lakshmi, iPhones, Gary Coronado, Jamie Dimon, — Warren Buffett —, Bill Gross, DoubleLine's Jeffrey Gundlach, Pimco, DoubleLine's, Gross, Anna Moneymaker, Thomas Trutschel, isn't, Sundar Pichai, Elon, Walter Isaacson, Read, Kent Walker, Chelsea Jia Feng, Patreon, Naomi Osaka, Shaquille O'Neal, Allegra, Dayquil, Jennifer Aniston, Reese Witherspoon, Yelp, Dan DeFrancesco, Naga Siu, Hallam Bullock, Lisa Ryan Organizations: Service, Jets, Apple, Apple Watch, Getty, Bloomberg, JPMorgan, Wall, Google, Software, Amazon, FDA, North American, Detroit Auto, GMC, Bourbon Locations: Wall, Silicon, Milwaukee, Lakshmi Varanasi, ., China, that's, Latvia, Estonia, Chelsea, Colorado, Arizona, Morocco, New York City, San Diego, London, New York

☆ FTX is hoping to claw back the millions of dollars spent on celebrity promotions including Shaq and Naomi Osaka
▼ + stars: | 2023-09-12 | by ( Pete Syme | ) www.businessinsider.com time to read: +2 min

Shaquille O'Neal and Naomi Osaka are among those who could be told to return huge sums to FTX. Shaquille O'Neal, Stephen Curry, Naomi Osaka, and Major League Baseball are among those who could be told to return huge sums to FTX. The NBA big man received about $4.3 million from FTX in total, according to Bloomberg, which first reported on the court documents. Bloomberg reports that the tennis player Naomi Osaka was paid $3.2 million for FTX partnerships, $2 million of which was transferred just two days before the crypto exchange filed for bankruptcy. The FTX Debtors and representatives for O'Neal and Osaka did not immediately respond to Insider's request for comment, sent outside US working hours.

Persons: FTX, Shaquille O'Neal, Naomi Osaka, endorsers, Stephen Curry, O'Neal Organizations: Service, Major League Baseball, NBA, Bloomberg, MLB, O'Neal, Osaka Locations: Wall, Silicon, Alameda, FTX

☆ Lakers announce plans to honor Kobe Bryant with bronze statue
▼ + stars: | 2023-08-24 | by ( ) www.reuters.com time to read: +2 min

Former NBA star Kobe Bryant, CEO of Kobe Inc, speaks at the Milken Institute Global Conference in Beverly Hills, California, U.S., May 3, 2016. Acquire Licensing RightsAug 24 (Reuters) - A bronze statue honoring late Los Angeles Lakers great Kobe Bryant will be unveiled outside the team's arena in February, the NBA club announced on Thursday with his widow Vanessa. "As you know, Kobe played his entire 20-year NBA career as a Los Angeles Laker," Vanessa said in a video on the team's social media accounts. The Lakers said Bryant participated in the initial planning of the anticipated statue that will be the first in a series of physical tributes to honor his legacy. "Kobe Bryant was one of the most extraordinary athletes of all time, and one of the most iconic individuals in the history of Los Angeles," said Lakers owner Jeanie Buss.

Persons: Kobe Bryant, Lucy Nicholson, Vanessa, Gianna, Kobe, Bryant, Shaquille O'Neal, Kareem Abdul, Jabbar, Earvin, Johnson, Jerry West, Chick Hearn, Jeanie Buss, Frank Pingue, Ken Ferris Organizations: NBA, Kobe Inc, Milken Institute Global Conference, REUTERS, Los Angeles Lakers, Kobe, Lakers, Denver Nuggets, Los Angeles Laker, City of, Laker, Elgin Baylor, of Fame, Thomson Locations: Beverly Hills , California, U.S, City, City of Angels, Los Angeles, Kobe, Toronto

☆ She's an 'Alien Superstar' — and now she's in housing. Beyoncé joins Kelly Rowland and the city of Houston in support of a new affordable development.
▼ + stars: | 2023-07-07 | by ( Alcynna Lloyd | ) www.businessinsider.com time to read: +4 min

Beyoncé Knowles is teaming up with Kelly Rowland and Houston officials to support a housing project. It was unclear if Knowles and Rowland are investing in the project. However, Knowles and Rowland are among the few that have taken their real estate interests beyond the glitz and glamor of purchasing luxurious homes. With more buyers moving into the area, home prices and rents have surged as residents compete for housing. Given that statistic, he said he's "grateful" for the Knowles and Rowland project.

Persons: Beyoncé Knowles, Kelly Rowland, —, Knowles, Rowland —, Kennedy Sessions, Rowland, LeBron James, Shaquille O'Neal, Queen Latifah, they're, Harris, Lina Hidalgo, Joe Biden's, Houston Pastor, Rudy Rasmus, he's Organizations: Houston, Service, American, Harris County, Hollywood, NBA, Golden Globe, Coalition, Homeless, Census Bureau, Texas Tribune Locations: Houston, Harris County, Midtown, Harris, America

☆ Shaq tries to dismiss FTX lawsuit, saying he was inadequately served court papers because they were 'tossed' at his moving car
▼ + stars: | 2023-05-09 | by ( Beatrice Nolan | ) www.businessinsider.com time to read: +2 min

O'Neal was served last month after a three-month chase, according to tweets from a law firm. Shaquille O'Neal is trying to get his FTX lawsuit dismissed, saying the way he was served with papers was "inadequate." "Plaintiffs in the billion $ FTX class action case just served @SHAQ outside his house," The Moskowitz Law Firm tweeted on April 17. Representatives for Shaq and The Moskowitz Law Firm did not immediately respond to Insider's request for comment, made outside normal working hours. In November, investors filed a proposed class-action against several celebrities and public figures who endorsed Sam Bankman-Fried's failed FTX.

☆ Prescient bets by the likes of Shaquille O'Neal and Serena Williams have triggered an explosion in tech investing among Europe's sports stars
▼ + stars: | 2023-04-27 | by ( Callum Burroughs | ) www.businessinsider.com time to read: +8 min

European sports stars are following US counterparts, such as Shaquille O'Neal, in betting on tech. O'Neal, who also made early bets on Google and Lyft, has shown how sports stars can become successful venture capitalists once their playing careers end. He's not alone in the US, with the football star Tom Brady and the basketball stars LeBron James and Steph Curry all actively investing in tech. The tennis legend Serena Williams went a step further and set up her own fund, Serena Ventures. Shaquille O'Neal has proven to be a shrewd tech investor with early bets on Ring, Google, and Lyft.

☆ Elon Musk is paying for a few of his favorite celebrities to stay on Twitter Blue, even after they dissed the new blue checks
▼ + stars: | 2023-04-21 | by ( Matthew Loh | ) www.businessinsider.com time to read: +3 min

Elon Musk said he's personally paying for several top celebrities' Twitter Blue subscriptions. Billionaire Elon Musk says he's personally paying for several well-known figures to stay on Twitter Blue after they refused to fork up $8 for a monthly subscription. "My Twitter account says I've subscribed to Twitter Blue. James received an email from Twitter offering free verification "on behalf of Elon Musk," the outlet reported. Musk on Wednesday responded to the online discussion of celebrities receiving free verification, saying he is "paying for a few personally" to keep their Twitter Blue subscriptions.

☆ NBA roundup: Devin Booker leads Suns to series lead vs. Clippers
▼ + stars: | 2023-04-21 | by ( ) www.reuters.com time to read: +2 min

[1/3] Apr 20, 2023; Los Angeles, California, USA; Los Angeles Clippers guard Russell Westbrook (0) drives past Phoenix Suns guard Devin Booker (1) in the second half at Crypto.com Arena. Bones Hyland put up 20 points for Los Angeles. Andrew Wiggins finished with 20 points for the Warriors, who trail 2-1 heading into a game in San Francisco on Sunday. The 76ers, up 3-0 in the Eastern Conference first-round playoff series, can eliminate the Nets on Saturday in Game 4 in New York. Harden scored 21 before being ejected for committing a flagrant foul 2 when he elbowed Royce O'Neale late in the third quarter.

☆ Artificial intelligence will make Big Tech even bigger. Something needs to be done about the power imbalance, researchers warn
▼ + stars: | 2023-04-20 | by ( Diamond Naga Siu | ) www.businessinsider.com time to read: +5 min

She asked if the company was selling unregistered securities (which is typically illegal, by the way — here's what it means). Big Tech + AI = even bigger tech. So Big Tech companies are best-positioned to gain even more power as artificial intelligence technology — like ChatGPT — gets further developed. Something needs to be done about this power imbalance, researchers warn. My teammate Emilia David breaks down the AI power imbalance and highlights some proposed solutions in her latest story.

☆ Taylor Swift didn't sign $100 million FTX sponsorship because she was the only one to ask about unregistered securities, lawyer says
▼ + stars: | 2023-04-19 | by ( Pete Syme | ) www.businessinsider.com time to read: +3 min

Taylor Swift pulled out of a $100 million sponsorship deal with Sam Bankman-Fried's FTX. The lawyer suing other celebrities for promoting FTX says she was the only one to ask about unregistered securities. Taylor Swift managed to avoid signing a $100 million sponsorship deal with FTX because she was reportedly the only celebrity to question the crypto exchange, according to the lawyer handling a class-action lawsuit against several FTX promoters. "The one person I found that did that was Taylor Swift," Moskowitz told The Scoop's Frank Chaparro. "In our discovery, Taylor Swift actually asked them: 'Can you tell me that these are not unregistered securities?'"

☆ Shaq was finally served in FTX lawsuit over the weekend, after a 3-month chase
▼ + stars: | 2023-04-18 | by ( Will Gendron | Sindhu Sundar | ) www.businessinsider.com time to read: +4 min

Shaquille O'Neal was finally served in an FTX lawsuit over the weekend following a three month chase. Shaquille O'Neal was served papers over the weekend in a lawsuit involving the fallen crypto firm FTX — after a three month chase, according to a law firm representing investors in the suit. "Plaintiffs in the billion $ FTX class action case just served @SHAQ outside his house," The Moskowitz Law Firm tweeted Sunday night. O'Neal had evaded getting served the lawsuit for three months, according to additional tweets from the law firm. Following the collapse of FTX, O'Neal tried to separate himself from the fiasco, noting to CNBC that he was "just a paid spokesperson."

☆ This $38 million LA palace — and many others — are in a rush to be sold this week to avoid millions in the new California 'Mansion Tax'
▼ + stars: | 2023-03-30 | by ( Aaron Mcdade | ) www.businessinsider.com time to read: +4 min

A new "mansion tax" approved by voters in November goes into effect April 1. LA voters approved Proposition ULA, commonly referred to as the "mansion tax," by a 58% to 42% margin. The Star Resort, lit up from the perspective of the 70-foot infinity pool. Yann Ippolito/Ikon AdvisorsThe Star Resort features a Kobe Bryant-themed half basketball court. Yann Ippolito/Ikon Advisors

☆ The top 4 sports and sports tech VCs are ready to open their checkbooks. Here's what they're looking for.
▼ + stars: | 2023-03-23 | by ( Matthew Kish | ) www.businessinsider.com time to read: +10 min

Courtside Ventures in January closed a $100 million fund, its biggest yet. KB Partners late last year closed a $127 million fund, also its biggest yet. If you're not in one of those lanes, don't bother reaching out, even though the firm has the new $100 million fund to dole out. Parikh expects fewer investments in media companies out of the new fund, but more investments in gaming. It's doling out the money through two accelerator programs and an investment fund.

☆ DA Fani Willis takes a breather from deciding Trump's fate in Georgia and parties with Shaq
▼ + stars: | 2023-03-17 | by ( Jacob Shamsian | ) www.businessinsider.com time to read: +4 min

Fulton County DA Fani Willis was spotted partying with Shaq at his birthday party over the weekend. Willis is weighing whether to empanel a grand jury for criminal indictments against Donald Trump. A special grand jury Willis empaneled completed a report into Trump in January. If Willis now refers the case to a grand jury, it would have the power to bring criminal indictments. Criminal cases, such as the Manhattan and Georgia cases, typically get priority over civil cases in court calendars when they're running concurrently.

☆ Nepo babies like Myles O'Neal and Ella Bleu Travolta do a plant-based take on their parents' "Got Milk?" ads
▼ + stars: | 2023-02-24 | by ( Alex Bitter | ) www.businessinsider.com time to read: +3 min

Plant-based brand Silk has a new ad campaign that features nepo babies sporting milk mustaches. The ads are aimed at "the next generation of milk drinkers and plant-based enthusiasts," Silk said. Those ads featured celebrities from Whoopi Goldberg to Frankie Muniz donning milk on their upper lip, presumably after taking a sip from a glass. David Beckham, Kelly Preston, Christie Brinkley, and Shaquille O'Neal all appeared in "Got Milk?" US consumers bought $2.6 billion worth of the alternatives to cow's milk in 2021, according to the Plant Based Foods Association.

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